How to strengthen and restore damaged hair, according to a hairdresser

Hair care is a beauty staple for all shades, but blondes are known to have the hardest time keeping their hair happy and healthy. Whether you’re a natural blonde or have the help of a salon, maintaining golden, oily locks can be hard work. Factors such as heat styling, chemical treatments, environmental stress, and even genetics can cause hair damage over time, and trying to revitalize dry, brittle hair can require time and money we may not have.

We consulted with the celebrity hairdresser David Keogh to find out what available products and styling methods he recommends to keep your hair strong and intact.

Choosing the right products

Knowing which products are best for you and your hair can be confusing; Everyone’s hair care needs are different. But for those who want to achieve (and maintain) their best blonde, blonde or highlighted look without compromise, David recommends John Frida Blonde+Repair range. Their three-step kit “works not only to keep hair strong and healthy with bonding technology, but also to ensure color lasts all summer long,” he says.

The trio of pre-shampoo, shampoo and conditioner repairs damage caused by coloring, bleaching and heat styling, while also enhancing shine, smoothness and brightening highlights. If you want a sleek, polished look—and we all do—David recommends John Frieda Secret Weapon Finishing Crème, a product he’s been using for twenty years to tame his clients’ pesky frizz.

Focus on service

Perhaps the most difficult thing in the life of a blonde is leaving. Factors such as chlorine and sun exposure, heat styling, hard water and color fading make maintaining blonde hair a challenge.

Depending on your lifestyle, budget, and how much time you want to spend in the salon, consider whether you prefer a color process that requires maintenance every six weeks or twelve. One of the most common questions David hears as a hairdresser is: How can I avoid color regrowth? In short, you can’t completely avoid regrowth, but he recommends talking to your stylist to figure out what works best for you and how they can blend your color to avoid the dreaded “streaky” regrowth.

Daily Rituals

Using the John Frieda line for blondes, brunettes and redheads is an effective and affordable way to keep your hair looking great. We usually pay a price for beauty, but this range’s affordability and professional formulations mean you’re getting a salon-quality product for less money.

“To avoid breakage, avoid drying or over-drying your hair while styling,” says David. If you have curly hair, use a diffuser on low heat and of course, minimize the use of curling irons or flat irons.

His top tip? “Every woman should have a set of hot rollerballs, and I still stick to that,” he says. “They always give a wonderfully luxurious, voluminous and sexy look.” We’ll get our hands on them as soon as possible.

Main image: @hoskelsa / @bobbyeliot

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