GQ’s Guide to Shopping in 2024

The Regular T-shirt, made from lightweight matte cotton, is a special highlight and is available in 12 colours. It’s hard to imagine how you would need to go anywhere else to buy a T-shirt.

Shirts for all seasons

Menswear is becoming more mature again. While hoodies and T-shirts will always have a place in your wardrobe, there’s a clear interest in the classics these days. Shirts can be easily overlooked as being a little stuffy or too formal, but there’s sure to be something in Kos’ stunning collection that will float your boat.

Updates to classic styles like wider-cut Oxford shirts and cozier boiled wool fabric shirts are a great place to start if you want something more modern. More tried-and-true styles are available in fitted cotton poplin for those who need something to complement their office attire, and Cos also occasionally offers shirts that are tricked out in some way, such as a vintage feel. 1950s style patch pockets or drawstring waist. Not to mention, there’s a wide range of printed styles in both short and long sleeves, so you’ll be covered no matter the season.

Denim for a few days

Is £100 expensive for a pair of jeans? There’s really two ways to look at it: yes, anything over £100 is an investment for most of us, but it’s always worth considering how often you’ll need to replace the item in the long term. Spending a small upfront cost on something that will require far less replacement is often a better solution than buying a cheaper pair that you’ll have to replace over and over again.

This approach is definitely worth considering when shopping for Xhosa jeans – most of which hover around the £100 mark and come in every silhouette and colorway you could really want. We especially love the Dome Straight Leg Jeans; It’s a really nice take on the baggier space that menswear is currently in, without going overboard – it’s a real homage to ’90s silhouettes. Whether you’re looking for a thinner pair or want to make the most of barrel or wider styles, you’ll really love the Cos.

Modern tailoring

A suit can be the most comfortable and beautiful thing you own if you choose the right one. Aside from taking the custom route, which produces stunningly good results but can be prohibitively expensive, your best option is to shop “off the shelf.”

A basic suit can be easily found at most big box stores, as for many of us tailoring forms the core of what we wear on a daily basis. However, finding a suit style that’s a little more interesting or exciting that won’t cost you a fortune can be more challenging.

This is where Kos can really be a rewarding shopping destination. You’ll be able to find a suit that’s more playful or fashionable, like a double-breasted bell-leg suit that looks straight out of Harry Style’s wardrobe (or Lennon Gallagher for that matter), for under £400, under the same roof as more traditional options such as a regular-fit twill suit that’s perfect for a stuffy office wardrobe. Cos also offers a range in between for weddings, more casual suiting and anything that requires a bit of a sartorial touch.

All the accessories you’ll ever need

So you’ve successfully purchased a brand new wardrobe of Cos clothing and you’re feeling good. Great stuff, but do you feel like you’re missing some little touches? Don’t think you need to look anywhere else just yet because Kos is also here to cater to any accessory needs.

Cashmere scarves? Yeah. Elegant small leather goods? Certainly. Bags? Absolutely. Like any good clothing purveyor, Cos also tries to lure you in with some truly great everyday accessories that are hard to resist.

The selection of bags on offer is truly worth considering: whether you prefer nylon shoulder bags or need a ridiculously roomy bag for commuting, the options all fall into a truly discreet but well-designed category that’s surprisingly affordable. It’s the same with Cos leather goods, a solid selection of options that are a great place to look if you’re looking to upgrade a worn-out wallet.